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Leading supplier of road safety and road infrastructure solutions

Our markets

A leading supplier in Europe

Saferoad Group has roots in the North Western part of Norway where operations started back in 1947. Today, the Group has expanded its activities to more than 20 countries in Europe, offering a comprehensive product portfolio within the road safety and road infrastructure business. We design, manufacture and deliver products and solutions that improve the standards.The Group has leading positions in several markets across Europe, combining strong responsiveness to customer needs through an extensive local presence and a cost-effective supply chain.

Vision Zero

For a safer life on the road

Every day, Saferoad develops products and solutions, creates modern road infrastructure solutions, educates road workers, installs safety products and secures roads and highways across Europe. These efforts contribute to a safer life on the road and to reducing the number of people seriously injured or killed in traffic accidents. Vision Zero is an integrated part of the Group's mind-set; zero serious injuries and zero fatalities in road traffic. Saferoad will continue to develop and deliver high-quality products and solutions that contribute to realising Vision Zero. 

Road Safety is Saferoad’s largest business area. Our product portfolio consists mainly of road restraint systems, lighting columns, signs, work zone protection and road marking. We are an integrated solutions provider with capabilities to deliver the full spectrum of services, from design to installation, to our customers.

The Road Infrastructure business area operates under the ViaCon brand. Our product portfolio consists of soil steel bridges, pipes and culverts, geosynthetics and water and sewage. We offer products and solutions for subgrade construction, which refers to the process of stabilising and reinforcing the terrain.

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