Rasmus brings extensive international finance leadership experience from a range of multinational and private equity–backed companies. Most recently, he served as Group CFO at AddSecure, where he helped drive significant growth while strengthening financial governance and IFRS reporting.
Prior to this, Rasmus held senior finance leadership roles at Hoist Group, Verisure (UK), Falck, Coloplast and Securitas.
As part of his onboarding, Rasmus will spend time across Saferoad’s operations and markets to learn the business in depth and meet teams and stakeholders across the Group.
“Saferoad is a business with a strong platform and a clear strategic direction. I look forward to learning the business in depth and working closely with colleagues across the Group to support the company’s continued development,” says Rasmus Pedersen.
CEO Bernd Frühwald comments:
“We are pleased to welcome Rasmus to Saferoad. His experience in international, private equity–backed companies and in driving financial and operational excellence will support Saferoad’s continued development.”
Saferoad also thanks Anders Kristensson for his commitment and contributions during his time as Group CFO, and for ensuring a strong and professional transition process.
