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About us

Nordic Heritage

Saferoad Group has roots in the North Western part of Norway where operations started back in 1947.

Today, the Group has expanded its activities to more than 20 countries in Europe. Our main office is in Oslo.

With our broad offering of road safety products and solutions, Saferoad actively contributes to reduce the number of severely injured and killed in traffic accidents.

We continuously work to design and promote products that will further prevent traffic accidents and reduce the consequences when they occur.