Jump to main content

Our values

Our values define our corporate culture, what we believe in and what we consider important. They strengthen our team spirit, our development and our belief in the future. The values remind us of our mission to contribute to a safer life on the road.


Caring is the engine in our mission of making life on the road safer. We care for people on the move, our customers, our employees, and the environment.

Safety is the ground for everything we do, and the purpose is that all people on the move shall arrive safely. Our products and solutions are created with care for humans and the environment. They are of the highest quality and safety standards.

We take care through being proactive, honest and constructive in our interactions with each other and our surroundings. In our daily operations, health and safety of our employees are top priority. We want our employees to get home safely and to grow in their personal and professional life.

Through safety solutions, a fulfilling workplace and operations that harmonize with the environment we deliver value to society.


Our employees are the energy that drives our engine. With our motivating, driving corporate culture, we are constantly moving forward and working to be the front runner in our markets.

We strive to always drive forward and to stay ahead. To us, drive means to keep moving and to take time to improve. Committed to exceeding the expectations of our customers, we constantly develop our products, our expertise, our professionalism and our ways of working.

We are passionate about our mission, open to new ideas and work in an environment where ideas can thrive. We work with energy and motivation towards our common mission of making life on the road safer.


Integrity is the compass we navigate our actions by. We are professional, reliable and eager to share knowledge with each other and our surroundings.

Our employees are experts within their fields. By delivering accurate information and quality on all levels, we hold our responsibility to be a trusted partner highly. We always stay in line with laws and regulations and treat our surroundings with respect.

In our work towards Vision Zero, we take responsibility of sharing knowledge and address issues by lifting topics concerning road safety in our communication. We work in an open corporate culture where we lead by example, keep our promises and share our competence with each other and our surroundings.