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Mission, vision and values

Our vision is to be the number one road safety and road infrastructure solutions provider in Europe and our mission is to make life on the road safer.

For a safer life on the road

Every day, Saferoad develops products and solutions, creates modern road infrastructure solutions, educates road workers, installs safety products and secures roads and highways across Europe. These efforts contribute to a safer life on the road and to reducing the number of people seriously injured or killed in traffic accidents. Vision Zero is an integrated part of the Group's mind-set; zero serious injuries and zero fatalities in road traffic. Saferoad will continue to develop and deliver high-quality products and solutions that contribute to realising Vision Zero. 

Our strategic agenda

  • Grow the business in attractive markets
  • Raise profitability through operational improvement
  • Optimise the portfolio

Our values


Respecting people and organizations is fundamental.

Respect generates openness, honesty and security in the working environment. Equality and fairness will characterize the way we deal with colleagues and partners.


A caring culture makes a strong company.
Through humility, support and a constructive response we can all contribute.

Colleagues at all levels have the right to be seen and heard. The free exchange of views and ideas is crucial if we are to make the best use of our available resources.


Enthusiasm and drive are essential to achieve results and success.

These qualities release the necessary creativity, courage and will that it takes to build a winning team and a great company. Drive attracts the most demanding customers and the brightest colleagues. We need them both.


Integrity and credibility can only be earned through the behaviour, competence and performance of each and every one of us.

We deal with people in a professional way, whether they are customers, partners, colleagues or other stakeholders.