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The Saferoad Values


Respecting people and organizations is fundamental.

Respect generates openness, honesty and security in the working environment. Equality and fairness will characterize the way we deal with colleagues and partners.


A caring culture makes a strong company.
Through humility, support and a constructive response we can all contribute.

Colleagues at all levels have the right to be seen and heard. The free exchange of views and ideas is crucial if we are to make the best use of our available resources.


Enthusiasm and drive are essential to achieve results and success.

These qualities release the necessary creativity, courage and will that it takes to build a winning team and a great company. Drive attracts the most demanding customers and the brightest colleagues. We need them both.


Integrity and credibility can only be earned through the behaviour, competence and performance of each and every one of us.

We deal with people in a professional way, whether they are customers, partners, colleagues or other stakeholders.