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Vision and strategy

Our vision is to be the number one road safety and road infrastructure solutions provider in Europe

Our strategy is focused on three main pillars:

  • strengthening and further developing our strong positions in our home markets
  • driving growth in selected attractive product niches and geographies
  • leveraging our combined capabilities, further capturing scale benefits and synergies across the Group.

Through our extensive geographical footprint and broad products and solutions offering, we are well positioned to capitalise on favourable markets trends and deliver on our ambition of further revenue and earnings growth, both organically and through accretive acquisitions from our Northern and Central European base.