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About us

Saferoad Group has roots in the North Western part of Norway where operations started back in 1947. Today, the Group has expanded its activities to more than 20 countries in Europe, offering a comprehensive product portfolio within the road safety and road infrastructure business

Saferoad is a leading road safety and road infrastructure solutions provider in Northern, Central and Eastern Europe. We design, manufacture and deliver products and solutions that improve the road safety and road infrastructure standards. Saferoad plays an important role in various stages throughout new road construction projects and within maintenance and upgrades of existing roads. We operate in an attractive and growing infrastructure market, driven by increased traffic volumes, strong political commitment to reduce the maintenance lag on existing roads and favourable public and political attitudes towards improving road safety standards. 

We have leading positions in several markets across Europe, combining strong responsiveness to customer needs through an extensive local presence and a cost effective supply chain. We serve the most product-intensive parts of the road construction value chain, delivering products and solution to those that own, build and maintain roads. The Group is organised in two main business areas, Road Safety and Road Infrastructure. 

We continuously work to develop our products and our dedicated R&D teams are committed to improve, optimise and extend our current product portfolio. We offer extensive technical expertise in combination with strong local presence, which is of great advantage to our customers. 

Saferoad's focus on product development, high quality standards, best service and vast experience, makes us a responsive and reliable partner.