Today we write 25 March, and Intertraffic 2010 is officially in motion. There have been great expectations regarding SafeRoads´ attendance at the trade fair and the feedback so far has been entirely positive.

- The stand is an absolute success and has been an adequate workspace for our personnel, says Aklestad.

In collaboration with communications agency I&M in Ålesund, SafeRoad developed a custom designed stand that was constructed and ready upon arrival. Functionality and dissemination of message and mission have been equally important key points regarding design.

THE STAND: Godd opportunities for all who wish to have direct contact with SafeRoad. Photo: Njål Aklestad.

Positive feedback

Silje Takle is Scandinavian champion in drink mixing and has developed a special non-alcoholic drink called SAFEROAD® Passion. She is also at the stand, pleased with the positive response on her latest creation.

- It's incredibly fun to be here, having the opportunity to do a little show and at the same time promote the drink, says Takle.

The girl from Gulen who is now head of barkeeping at Etoile in Oslo, states that she is committed to provide the group who can´t or won´t drink alcohol with a similar selection to the one that the other guests enjoy.

Intertraffic 2010 started Tuesday 23 March and ends at 16:00, Friday 26 March.

MIXMASTER: Silje Takle - the creator of SAFEROAD's Passion shakin' the drinks... Photo: Njål Aklestad.